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Section 10  Summary


              Section 10        Review



             Summary
              1. The cost of using a resource for a particular activity is  spreading effect), and average variable cost, which rises
                the opportunity cost of that resource. Some opportu-  with output (the diminishing returns effect).
                nity costs are explicit costs; they involve a direct pay-  7. When average total cost is U-shaped, the bottom of the
                ment of cash. Other opportunity costs, however, are  U is the level of output at which average total cost is
                implicit costs; they involve no outlay of money but   minimized, the point of minimum-cost output. This is
                represent the inflows of cash that are forgone. Both ex-  also the point at which the marginal cost curve crosses
                plicit and implicit costs should be taken into account  the average total cost curve from below. Due to gains
                when making decisions. Firms use capital and their   from specialization, the marginal cost curve may slope
                owners’ time, so firms should base decisions on eco-  downward initially before sloping upward, giving it a
                nomic profit, which takes into account implicit costs  “swoosh” shape.
                such as the opportunity cost of the owners’ time and
                                                                   8. In the long run, a firm can change its fixed input and
                the implicit cost of capital. Accounting profit, which
                                                                     its level of fixed cost. By accepting higher fixed cost, a
                firms calculate for the purposes of taxes and public re-
                                                                     firm can lower its variable cost for any given output
                porting, is often considerably larger than economic
                                                                     level, and vice versa. The long-run average total cost
                profit because it includes only explicit costs and depre-
                                                                     curve shows the relationship between output and aver-
                ciation, not implicit costs. Finally, normal profit is a
                                                                     age total cost when fixed cost has been chosen to mini-
                term used to describe an economic profit equal to
                                                                     mize average total cost at each level of output. A firm
                zero—a profit just high enough to justify the use of re-
                                                                     moves along its short-run average total cost curve as it
                sources in an activity.
                                                                     changes the quantity of output, and it returns to a
              2. A producer chooses output according to the optimal  point on both its short-run and long-run average total
                output rule: produce the quantity at which marginal  cost curves once it has adjusted fixed cost to its new
                revenue equals marginal cost. The marginal revenue   output level.
                for each unit of output is shown by the marginal rev-
                                                                   9. As output increases, there are economies of scale if
                enue curve. More generally, the principle of marginal
                                                                     long-run average total cost decreases and diseconomies
                analysis suggests that every activity should continue
                                                                     of scale if long-run average total cost increases. As all
                until marginal benefit equals marginal cost.
                                                                     inputs are increased by the same proportion, there are
              3. The relationship between inputs and output is repre-  increasing returns to scale if output increases by a
                sented by a firm’s production function. In the short  larger proportion than the inputs; decreasing returns
                run, the quantity of a fixed input cannot be varied but  to scale if output increases by a smaller proportion; and
                the quantity of a variable input, by definition, can. In  constant returns to scale if output increases by the
                the long run, the quantities of all inputs can be varied.  same proportion.
                For a given amount of the fixed input, the total prod-
                                                                  10. Sunk costs are expenditures that have already been
                uct curve shows how the quantity of output changes as
                                                                     made and cannot be recovered. Sunk costs should be ig-
                the quantity of the variable input changes. The mar-
                                                                     nored in making decisions about future actions because
                ginal product of an input is the increase in output that
                                                                     what is important is a comparison of future costs and
                results from using one more unit of that input.
                                                                     future benefits.
              4. There are diminishing returns to an input when its
                                                                  11. There are four main types of market structure based on
                marginal product declines as more of the input is used,
                                                                     the number of firms in the industry and product differ-
                holding the quantity of all other inputs fixed.
                                                                     entiation: perfect competition, monopoly, oligopoly,
              5. Total cost, represented by the total cost curve, is equal  and monopolistic competition.
                to the sum of fixed cost, which does not depend on
                                                                  12. A monopolist is a producer who is the sole supplier of
                output, and variable cost, which does depend on out-
                                                                     a good without close substitutes. An industry con-
                put. Due to diminishing returns, marginal cost, the in-
                                                                     trolled by a monopolist is a monopoly.
                crease in total cost generated by producing one more
                unit of output, normally increases as output increases.  13. To persist, a monopoly must be protected by a barrier
                                                                     to entry. This can take the form of control of a natural
              6. Average total cost (also known as average cost) is the
                                                                     resource or input, increasing returns to scale that give
                total cost divided by the quantity of output. Economists
                                                                     rise to a natural monopoly, technological superiority,
                believe that U-shaped average total cost curves are typ-
                                                                     or government rules that prevent entry by other firms,
                ical because average total cost consists of two parts: av-
                                                                     such as patents or copyrights.
                erage fixed cost, which falls when output increases (the
                                                                                                    Summary     577
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