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or capital, there is an implicit cost—the opportunity cost—of using it for a given activity
                                                                                         The rental rate of either land or capital
             because it could be used for something else, such as renting it out to other firms at the
                                                                                         is the cost, explicit or implicit, of using a
             market rental rate. So a profit-maximizing firm employs additional units of land and  unit of that asset for a given period of time.
             capital until the cost of the last unit employed, explicit or implicit, is equal to the value
             of the marginal product of that unit. We call the explicit cost of renting a unit of land                 Section 13 Factor Markets
             or capital for a set period of time its rental rate.
               As with labor, due to diminishing returns, the value of the marginal product curve
             and therefore the individual firm’s demand curves for land and capital slope downward.


             Supply in the Markets for Land and Capital
             Figure 70.1 illustrates the markets for land and capital. The red curve in panel (a) is the
             supply curve for land. As we have drawn it, the supply curve for land is relatively steep
             and therefore relatively inelastic. This reflects the fact that finding new supplies of land
             for production is typically difficult and expensive—for example, creating new farmland
             through expensive irrigation.
               The red curve in panel (b) is the supply curve for capital. In contrast to the supply
             curve for land, the supply curve for capital is relatively flat and therefore relatively elas-
             tic. That’s because the supply of capital is relatively responsive to price: capital is typi-
             cally paid for with the savings of investors, and the amount of savings that investors
             make available is relatively responsive to the rental rate for capital.
               As in the case of supply curves for goods and services, the supply curve for a factor of
             production will shift as the factor becomes more or less available. For example, the sup-
             ply of farmland could decrease as a result of a drought or the supply of capital could in-
             crease as a result of a government policy to promote investment. Because of diminishing
             returns, when the supply of land or capital changes, its marginal product will change.

                figure  70.1                  Equilibria in the Land and Capital Markets


                             (a) The Market for Land                    (b) The Market for Capital
                Rental                 S                   Rental
                 rate                   Land                rate






                R* Land                                                                     S Capital
                                                           R* Capital


                                                D Land                                     D Capital




                                   Q* Land      Quantity                          Q* Capital  Quantity
                                                 of land                                   of capital

                      Panel (a) illustrates equilibrium in the market for land;  land and capital, as well as the equilibrium quantities
                      panel (b) illustrates equilibrium in the market for capital.  transacted, are given by the intersections of the demand
                      The supply curve for land is relatively steep, reflecting the  and supply curves. In a competitive land market, each unit
                      high cost of increasing the quantity of productive land. The  of land will be paid the equilibrium value of the marginal
                      supply curve for capital, in contrast, is relatively flat, due to  product of land, R* Land . Likewise, in a competitive capital
                      the relatively high responsiveness of savings to changes in  market, each unit of capital will be paid the equilibrium
                      the rental rate for capital. The equilibrium rental rates for  value of the marginal product of capital, R* Capital .




                                                          module  70     The Markets for Land and Capital       691
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