Page 15 - Demo

• Effectively manage issues related to marketing agreements with designer and Swiss watch brands
• Prepare comparative analytic reports on budget to actual, discounts and margins
The Gordon Company Accomplishments:
• Provided productive, supplemental merchandise to fit perfectly with the Hamilton brand
• Exceeded original sales projections and surpassed inventory liquidation goals without negatively affecting sales in nearby Hamilton non-sale stores
• Expanded the company’s customer base, and increased the direct mail and email lists
SPECIAL UPDATE
Due to the success of the sale, many of the Lawrenceville customers now shop at the Princeton store. This includes a number of new customers who had never before shopped at a Hamilton store.
“Because we did not want to tarnish the reputation of our Princeton store when closing the Lawrenceville location, we chose The Gordon Company to guide us through the process. They knew exactly how to approach the situation and carry out the event without affecting the business of our other store. We could not be happier with the results.”
– Hank Siegel
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