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             STRATEGIC STORE CLOSING EVENT
TIVOL
––– Kansas City, Missouri –––
Located in Kansas City, TIVOL was founded by Charles Tivol in 1910.
His fine jewelry skills, business abilities, attention to his customers, and relentless focus on high standards, enabled TIVOL to grow throughout the first-half of the 20th Century. After his military service, Harold Tivol joined the business in 1946. A student of GIA, Harold brought a second generation of technical expertise and business savvy to the business, leading to store expansion and sales growth. TIVOL is currently led by the family’s third generation, Cathy Tivol, who joined the business in 1978. Today, the company continues to sell high quality designer dia- mond jewelry, as well as many notable Swiss watch brands.
The Gordon Company Assignment and Scope of Work:
The mall development at Briarcliff Village never matured as projected. The Gordon Company was asked to assist TIVOL management to:
• Close the Briarcliff Village store and transition customers to Country Club Plaza
• Liquidate approximately $3.5 million of excess inventory and maximize recovery value
• Mitigate the potential adverse impact of the inventory liquidation on the TIVOL brand
• Increase awareness of the brand and adapt marketing strategies to support the operation
• Recommend an incremental pricing strategy to maximize cash flow from the sale
• Produce, deliver, and implement new and innovative in-store collateral print material
• Manage, analyze, and control the sale, and react to changes in local market conditions
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