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STRATEGIC STORE CLOSING EVENT
BACHENDORF’S
––– Dallas, Texas –––
Bachendorf’s is known as one of America’s finest upscale retail jewelers, but when one of their three stores was under-performing to manage- ment’s expectations, it called for some serious inquiry. Location and changing demographics are often good reasons to close down a store, and this was the case with one of theirs. But the question was how to do it without negatively affecting the other two highly successful stores and without tarnishing the stellar image of the Bachendorf brand. At the same time, management wanted to take full advantage of what a unique sale event could do for the business in disposing of aged and unwanted merchandise that had built up over the years.
“We never considered having a liquidation sale. I had heard great things about The Gordon Company from other jewelers whom I respect, and after seeing the higher standards they keep in their marketing materials, I decided to go ahead and try it. After my experience with The Gordon Company and the sale they handled for us, I wish I could do this once a year!”
– Lawrence Bock
The Gordon Company Challenge and Scope of Work:
• Create a strategic plan to close one of the Bachendorf stores while at the same time maintain their impeccable reputation in the community
• Hit lofty sales goals while significantly reducing aged and under- performing inventory
“When I first saw the sales projections that The Gordon Company predicted, I did not think we would attain them. In the first week of the sale, we more than doubled our projected sales goals!”
– Lawrence Bock
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