Page 17 - Demo

• Prepare reports that compared actual sales to budget, discounts, and margins
• Deal with contractual marketing agreements with designer and Swiss watch brands
The Gordon Company Solution and Accomplishments:
• Developed an event plan linked to sales, product sales by department, margin, expense, and cash flow projections
• Designed and implemented a custom marketing and media plan to conduct a sale that was compatible with the company’s marketing and public relations programs
• Provided productive supplemental merchandise to drive incremental event sales
• Exceeded original sales projections, surpassing the inventory liquidation goals, without negatively affecting the sales in the TIVOL non-sale stores
• Outperformed the company’s net income expectations and surpassed the projected return on excess inventory sold
• Expanded the company’s customer base, increasing the direct mail and email lists
“Closing a store is never easy, but The Gordon Company helped make the process successful and gratifying. They provided a tremendous service and we could not have achieved the same results without their assistance. Our goals were not just met, but exceeded.
– Cathy Tivol
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