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STRATEGIC STORE CLOSING EVENT
MERRY RICHARDS JEWELERS
––– Glenview, IL –––
Merry Richards is a fine, family-owned, independent jewelry retailer founded in 1985 on Chicago’s historic “Jewelers Row.” Over the years the firm expanded from its original Wabash Avenue store into Oak Brook Terrace and Glenview in the Chicago area. Specializing in the high-end, Merry Richards carries a wide selection of custom designer jewelry and watches to cater to their upscale clientele.
Merry and Richard Cheng personally travel to the major diamond cut- ting centers around the world and meticulously select only the finest cut diamonds for their customers. Their insistence on providing exceptional quality is what has inspired their lifetime commitment to excellence.
“The Gordon Company came to us highly recommended, but I didn’t realize just how professional they would be. There is a stigma in doing a major sale event, but not with The Gordon Company. They were superb in every way.”
– Merry Cheng
The Gordon Company Assignment:
Faced with a declining market in the Glenview area, the family decided to conduct a strategic store closing event. The goal was to close the Glenview store over the holiday selling season and to liquidate the vast majority of aged and under-performing merchandise from both stores. But it would have to be done without affecting the fine name and rep- utation of their flagship Oakbrook store and without the use of their Oakbrook mailing list. The Gordon Company goals were very specific:
• Monetize the client’s unwanted inventory with the greatest return on investment possible
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