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STRATEGIC STORE CLOSING EVENT
GLEIM
THE JEWELER
––– Palo Alto, California –––
Founded during the Great Depression, Gleim the Jeweler was opened in 1931, in Palo Alto, CA. Three generations later, the prestigious jewel- ry company still operates as a family business under the leadership of Georgie Gleim, who is also a past president of the American Gem Society (AGS) and received their coveted Robert M. Shipley Award.
Today, the company continues to operate as an AGS jeweler, selling fine diamonds, diamond jewelry and distinguished Swiss watch brands as well as estate jewelry. Additionally, Gleim The Jeweler offers gem- ological technical services through the company’s accredited
AGS gem laboratory.
Georgie Gleim made the difficult decision to close the founder’s original store located on University Avenue in Palo Alto, CA because of declin- ing downtown traffic due to changing demographics and asked The Gordon Company to assist them with the store closing.
“The Gordon Company started with a sales plan that was many times higher than our store had ever done before. When the closing sale was over, we had nearly doubled that significant goal.”
– Georgie Gliem
The Gordon Company Assignment and Scope of Work:
• Assist the company’s management team to close the downtown University Street store
• Liquidate excess, duplicated, and slow-moving fine jewelry and watches from the company’s three stores
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