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• Maximize the recovery value of the merchandise sold during the sale
• Minimize the impact of the store closing and liquidation sale on the
brand image and values of Gleim The Jeweler
• Provide a sales management and supervisory team to oversee the project
• Design and develop a one-of-a-kind marketing and advertising strategy
• Establish a pricing strategy to optimize the return on investment of sold inventory
• Develop reports for projected sales, volume estimates, average discounts, margin rates, expenses, and income
• Design, produce, and deliver in-store communications collateral, print, and where appropriate, other creative materials for local use in the Stanford and Palo Alto markets
The Gordon Company Solution and Accomplishments:
• Exceeded original sales projections by 200%
• Surpassed net sales for the event by 170% of the volume of the
store’s entire previous year
• Expanded the customer base for the flagship store while continuing to target the high-end consumer with the quality and service known by Gleim in the community
“We made the right decision in choosing The Gordon Company to manage our store closing for us. I definitely
would use them again.”
– Georgie Gliem
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