Page 27 - Demo

“We ran a similar sale promotion event a few years ago with a different company, but we were much happier with The Gordon Company sale. The augment merchandise was much better quality and The Gordon Company in-store consultant was much more hands-on and effective than the other company’s representative.”
– Bill Levine
Sales Results:
• Actual sales were 140% over sales projections
• 86% of the sales were from Van Cott’s owned merchandise
• Gross margins attained were at 44%, or 18% above projections
• Sold 5.6 times more during the sale event than for the same period the year before
• New customers who had never been to the store represented 33% of all purchases during the event
“I was considering running my own store closing sale, but when I saw how hard our sales consultant worked and how knowledgeable he was, with amazing merchandising skills, I now know that I never could have achieved these results on my own. The Gordon Company made my store closing event run very smoothly and professionally, and contributed great- ly to the success of the sale.”
– Bill Levine
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