Page 29 - Demo
P. 29

              According to owner, Lane Schiffman, “The first day of the sale was the biggest day in our 109 year history at Post and Grant.”
The Gordon Company Solution and Accomplishments:
• Due to timing, there was no choice but to conduct the events in the summer season, which also made it necessary to capitalize on the vast tourist traffic in those months
• A downturn in the Chinese economy led to a 20% reduction in Shreve’s historically important Chinese tourist business; The Gordon Company was able to overcome this during the sale
• Sales for both stores during this timeframe were more than double the amount in the same time frame the previous year
• Total customers in San Francisco were 2.8 times more than the previous year in that time frame
29
        GordonCo.CaseStudies1.V9_WinterSpring2020.indd 29
1/8/20 12:13 PM
            

























































































   27   28   29   30   31