Page 31 - Demo

“I was impressed with The Gordon Company’s ability to nav- igate the challenges that come with running an event that is outside the skill set of most retail jewelers.”
– Bob Moeller
Special Considerations and Issues:
• The company’s commission-based compensation plan
• The covenants that governed designer and name-brand advertising
• AGS retail standards, including the use of discounts and promotional pricing
• Obstructions to customer traffic, including weather and operations of enclosed skyway transportation system
The Gordon Company Accomplishments:
• Exceeded sales expectations, increasing sales by more than 4.5 times or 357% over the comparable period in the previous year
• Achieved 91% of the prior year’s annual volume during the limited-time event
• Increased the email and the direct mail database, and the company’s brand awareness
“Working with The Gordon Company was a great experience. From setting goals to preparing the stores and staff to the handling of the marketing and sales analysis, they made everything easy and profitable, and handled all the details.”
– Mark Moeller
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