Page 33 - Demo

• Create a pricing policy for owned and augmented merchandise that would complement the stated goals of the company
• Increase cash flow to support the design and development of new branded merchandise
• Implement a strategic plan to ensure the sale of big ticket items, which was typical for the store and necessary in order to reach the targeted sales goals
“The Gordon Company marketing and advertising of the sale worked extremely well and we now have a much better idea of the plan to use to attain the best return on investment for our business in the future.”
– David Lampert
The Results Were Remarkable:
• Over the two-month period of the sale, total sales increased 218% over the same time period in the previous year
• Projected sales of owned inventory (already a very big number) were exceeded by 64%
• Importantly, nearly three-fourths of all owned inventory was sold during the event period
• Ticket sales totaled 501, with new customers representing 26% of all tickets, or 132 new individuals
“We were able to eliminate most of our old merchandise and make money doing it, instead of melting products
down and taking a substantial loss.”
– Lester Lampert
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