Page 35 - Demo

The Objectives Were Clear:
• Liquidate the vast majority of owned inventory at maximum value
• Offer customers in the community with one-of-a-kind deals
never before seen
• Prepare a unique marketing and promotional campaign to exceed the sale event’s projections
“The Gordon Company’s marketing plan worked extremely well and we couldn’t get over how much traffic was generated throughout the sale with their innovative promotional strategies.”
– Jerry Gowen
The Results Were Striking:
• Sales during the event were nearly 2.4 times higher than projections
• Gross margin on the client’s goods exceeded the projected figure by nearly 30%
• Owned inventory sales during the event were 112% of the projected amount
• Total sales during the event were over 10 times greater than the same time period the year before
“The reputation and integrity of The Gordon Company was
a perfect match to ours.”
– Jerry Gowen
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