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STRATEGIC STORE CLOSING EVENT
VAN COTT JEWELERS
––– Johnson City, NY –––
The Levine legacy began when Herb Levine’s father and Bill Levine’s grandfather, Rubine Levine, came to the Triple Cities to begin his own jewelry career. Prompted by opportunity and the will to establish a fami- ly business, Rubine’s honesty and fair dealing led the way for his son and grandson to follow in his footsteps.
In 1969 Herb Levine, formerly from Endicott, NY, purchased Van Cott Jewelers from Kenneth Van Cott. In 1975, Herb, former President of the American Gem Society, opened a second Van Cott fine jewelry location in Johnson City, NY. Since 2007, the Johnson City store has been one of the top stores in the region, but of late, the Oakdale Mall location had been decreasing in consumer attraction, which led to the family’s de- cision to close the store. This would also allow Bill Levine and his wife, Birdie, to focus all their attention on the Vestal, NY store located in the Town Square Mall.
Overall Objectives:
• Close the Johnson City store while maintaining the utmost integrity for the family name and reputation in the region
• Liquidate as much aged and underperforming merchandise at the best possible margins
• Generate significant cash to allow the family to focus entirely on the Vestal, NY store
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