Page 23 - Demo

• Protect the family’s coveted brand name and reputation in the greater Chicago area
• Assist management with a successful sale event that would meet the firm’s strategic objectives
• Provide a supervisory team that would work seamlessly and with synergy in concert with the company’s long-term staff
• Create a dynamic marketing and advertising campaign that would draw customers from the greater Chicago area
“The Gordon Company marketing plan was very different than what we would have ever conceived on our own. Their direct mail program was outstanding and the billboard truck was innovative and highly successful in drawing customers to the store.”
– Richard Cheng
The Accomplishments:
• Total projected sales as well as projected gross margins on the client’s goods were exceeded
• Actual owned inventory sales during the event were 127% of the projected amount
• Sales for the 60-day period were nearly 3.3 times greater than for the same holiday period the previous year
• Over 40% of the customers who purchased were new to the company
“Initially we were skeptical about reaching the lofty goals that The Gordon Company had set, but we were pleasantly surprised. It was equally amazing how they predicted weekly sales numbers with such uncanny accuracy. Thank you Gordon Company!”
– Merry Cheng
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