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RETIREMENT & GOING OUT OF BUSINESS EVENT
HAROLD STEVENS DIAMOND & JEWELRY STUDIO ––– San Diego, CA –––
Harold Krasner began his journey in the jewelry industry along with his wife, Joy, in downtown San Diego in 1979. A second generation jeweler, Harold was born and raised in South Africa, so diamonds were part of his passion and his DNA. His initial business was as a manufacturing jeweler and diamond importer, but he later bridged to become an up- scale retail jeweler offering fine diamonds, popular brands, and exquisite jewelry to the local community. After four decades of hard work and service to the industry and the public, it was time to retire and monetize his extensive inventory of quality merchandise.
“When we decided not to renew our lease and call it quits, we interviewed specialists in the store closing space and selected The Gordon Company as the best firm for us. Their experience with high-end upscale jewelers swayed our decision and they did not disappoint.”
The Gordon Company Marketing Plan
Historically, the majority of advertising spend for Harold Stevens was in the online, digital area, so the traditional use of Gordon Company tactics – significant print and unique promotional materials – was yet untested by Harold’s store. This said, the marketing plan was enormously suc- cessful, driving unprecedented traffic to the store and yielding new cus- tomers who had never been to Harold Stevens. Most importantly, The Gordon Company’s marketing plan produced amazing financial results.
“In the first 10 days of our sale, we added 34 new customers who purchased over $121,000 in jewelry. I almost couldn’t believe the incredible start we had to the sale event.”
– Joy Krasner
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– Harold Krasner
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