Page 39 - Demo

An Interesting Challenge
Unlike most jewelry stores, Harold Stevens was located in a non-tra- ditional setting, on the ground floor of a high-rise office building in downtown San Diego. An additional complication was that there was no entrance to the store from the outside street. Customers had to enter the office building lobby, and then enter the store. The Gordon Company plan was able to accommodate for this challenge and exceed all projections in spite of it.
Sale Results Were Outstanding
• Total sales for the event exceeded projections by over 16%
• Gross margin on client goods exceeded 40%, a remarkable figure
• Actual owned inventory sales exceeded projected figures by more than 10%
• Total sales for the 69-day event period were 4.69 times greater than the same period in the prior year.
• Sales during the event period exceeded total sales in any one of the previous four years
• The number of transactions during the sale period exceeded the same time period during the previous year by over six times.
• New customers were a huge part of the success of the sale event. 260 new customers were recorded with sales that represented 33% of total sales.
• The average transaction price for existing customers was $2,703, but the average transaction price for new customers was $4,038.
“My goal was to monetize the majority of my existing inven- tory. Not only did we achieve that goal, but the margins we achieved exceeded my wildest dreams. I am so thankful for The Gordon Company and their expert team of professionals.”
– Harold Krasner
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