Page 52 - Schaeffler Brandplaybook
P. 52
CLAIM USAGE
Claim usage (e.g., where is claim positioned)
Our brand claim „We pioneer motion“ was established with the launch of Roadmap 2025. It has everything a strong claim needs: It is short, memorable and emotional. The choice of words and composition of the corporate claim is deliberate re- sult. Every element of the claim „We pioneer motion“ resonates with a wealth of ideas, concepts and associations that are rele- vant to Schaeffler‘s successful positioning as an integrated au- tomotive and industrial supplier.
We use our claim in many measures on outstanding communica- tion events to communicate quickly and clearly what the Scha- effler brand stands for – today and in the future. It is aimed at our customers, employees, stakeholders and the interested pu- blic. We use it only as a whole to ensure that it remains clearly recognizable and develops its full power.
Some examples for the usage of the claim
Corporate Design
Claim usage
