Page 54 - Schaeffler Brandplaybook
P. 54
Corporate Design
Colors
Das Farbkonzept
Eigenständig
und klar definiert.
COLORS
Clear at first glance and rich in detail: our Schaeffler color con- cept unites modern design with highest functionality. In brochu- res as well as at trade fairs or in ads, our concept is highly recog- nizable, giving Schaeffler a distinct visual identity. The color concept essentially has two design levels.
Level 1: Outer
Whether it be brochure covers or a sign on the company buil- ding, design level 1 includes all primary touchpoints with the Schaeffler brand. Its objective is to strengthen our identity by exclusive use of our recognizable Schaeffler green and the other primary colors.
Level 2: Inner
The second design level applies to all detailed contents. Content pages of brochures, digital applications as well as interior de- sign. Wherever onlookers come into closer contact with the Schaeffler brand, we use secondary and highlighting colors ad- ditionally to the primary colors – for structuring, focusing and highlighting contents.
