Page 56 - Schaeffler Brandplaybook
P. 56
Corporate Design
Imager y
IMAGERY
Along with language, imagery is our superpower when it co- mes to how a brand communicates. Our image concept can be summarized in two words: “Looking Forward”. Schaeffler finds future-oriented solutions with innovative products and strategies – this is what our imagery proves.
Our photos always show innovative products, applications and situations that stand for progress. They have a realistic, clear, simple, high-quality, and dynamic form of presentation. At image level, they make a strong reference to motion. We show this by means of movement in a forward direction, wide horizons, or roads leading into the distance with vehicles.
