Page 55 - Schaeffler Brandplaybook
P. 55
DESIGN ELEMENTS
Corporate Design
Design Elements
Der Marker
Aufmerksamkeitsstark.
Schaeffler green is our identity-forming color. We developed a bold design element, the “marker”, in order to make our bran- ding even more unique.
Closely linked to the brand
The marker is always in Schaeffler green because it forms a sen- se of identity and is a direct reference to the company logo. It is flexible, emotive, and can be used for a wide range of applicati- ons. It unambiguously shows that we are the sender. We use the marker to gain attention and direct the gaze of the observer.
