Page 57 - Schaeffler Brandplaybook
P. 57
ICONOGRAPHY
Corporate Design
Iconography
Die Ikonographie
in Bewegung.
Our icons have their very own design language, which, like everything at us, comes out of the movement and is based on our claim “we pioneer motion”. They are characterized by their linear design which has emerged from motion – and by their clarity and structure with a technical touch. With their help, we mark and navigate, we simplify the operation of apps, control systems and websites, and we communicate content across linguistic boundaries – without text.
