Page 59 - Schaeffler Brandplaybook
P. 59
ILLUSTRATIONS
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Corporate Design
Illustrations
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With illustrations, we visualize complex or intricate concepts that are hard to covered by photography. They can be anima- ted in digital settings to convey moving or changing elements and create visual interest. Our illustration style is clear and technical and reflects our brand attributes. Since it is our brand color, our illustrations have a high percentage of green. In addition, we make subtle use of our secondary colors - but the dominant color scheme is one of restraint, dominated by shades of gray.
