Page 61 - Schaeffler Brandplaybook

MOVING IMAGES
Moving images (trailer WIP)
Our moving images pay tribute to the Schaeffler brand, for our film makers are true pioneers as well.
Spirit, content and tone of voice
• We are pioneering
Our films connect to our claim and to our pioneering spirit. In tone of voice, “pioneering” applies to the topics we ad- dress and to the ways in which we communicate.
• We are inspiring and fascinating
Our films make motion appealing – by inviting customers, employees, and the general public into the world of being a pioneer and of creating solutions that keep the world of mo- bility moving.
• We are unexpected
We do things differently from the industry status quo. That’s why our films surprise people in a positive way.
Key elements of our moving images
• Our films are story driven
We don’t pretend – we demonstrate instead of telling. Our content is substantial and authentic. We always search for stories that link to our pioneering spirit – and that are made by ourselves.
• Our films have a human touch
Being a pioneer is always an emotional thing. That‘s why, as a technical company, we can‘t leave out the world of emoti- ons either. To convince people of our merits and take them on a journey, we need emotional content as well as techno- logy: Human, up close, touching the viewer personally. We connect technology with people.
• We are always in motion
We never stand still – also in our movies. Motion is omnipre- sent. Be it with our heroes in action or with camera move- ments. As precise, dynamic, and innovative as our pro- ducts.
• We deliver quality in the whole execution
As a premium brand, we are premium across the whole pro- cess of producing audiovisual content. This counts for every aspect from the first concept to the final movie. Every step is key for an outstanding result, so we take care of every de- tail with a high awareness for quality.
• We think consistently and economically
We have a sustainable approach and always produce our still and moving images with a wider scope in mind. We want to generate footage that can be used in various assets, media channels and contexts to raise the value-for-money of every production.
Watch our short trailer and experience what makes our movies pioneering.
Corporate Design
Moving images