Page 62 - Schaeffler Brandplaybook

TBD
7 Communication & Campaigns
7.1 Starting with our customers
7.2 Topics
7.3 Campaigns
7.4 “Green makes the difference”
7.5 Mottos
7.6 Product brand campaigns
8 Sponsoring & Events
8.1 Sponsoring concept 9 Brand ambassadors
9.1 Concept
9.2 Traits & types of brand ambassadors
9.3 Schaeffler brand ambassadors
10 Glossar y 10.1 xxxx
11 Closing
11.1 Key contacts
11.2 Outlook