Page 53 - Schaeffler Brandplaybook
P. 53
Platzhaltzer
Corporate Design
Typography
Die Typographie
Funktional. Freundlich. Eigenständig.
Platzhaltzer
Platzhaltzer
TYPOGRAPHY
Typography
Schaeffler Meta is our house font – and a bit like us. It contrasts favorably with other fonts. It is easy to read, economically narrow, and creates an individual, precise image. And it has un- usual forms. We use it exclusively for designing media such as brochures, adverts or other advertising media. In Normal, Medi- um, Bold and Italic. To keep it as special as it is, we reserve it for our designs. Calibri is our font day-to-day applications.
