Page 2 - BOCAR - CD Manual Brandbook

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CONTENTS
INTRODUCTION 3 PREFACE. Successful brand management. 4
BRAND BOOK & DESIGN MANUAL. Purpose and objectives. 5 BRAND BOOK & DESIGN MANUAL. Scope and audience. 6
BRAND DESIGN 7
BRAND STORY. Customers. 8 BRAND STORY. Employer. 9 VISION. MISSION. 10 SLOGAN. 11
LOGO 12
LOGO. Two versions & how to use. 13 BOCAR LOGO VERSIONS. CMYK. 14 BOCAR LOGO VERSIONS. RGB. 15 LOGO USAGE. Does & Dont's. 16 LOGO PROTECTION ZONE. Vertical Logo. 17 LOGO PROTECTION ZONE. Horizontal Logo. 18 VERTICAL LOGO. Dont's. 19 HORIZONTAL LOGO. Dont's. 20
LOGO & CLAIM 21
LOGO & CLAIM. Dos & Dont's. 22
BRAND SHAPER 23
BRAND SHAPER. 24 BOCAR BRANDSHAPER. CMYK 25 BOCAR BRANDSHAPER. RGB 26 BRAND SHAPER. Construction. 27 BRAND SHAPER. Application. 28 BRAND SHAPER. Variations & Do's. 29 BRAND SHAPER. Dont's. 30
CORPORATE COLORS 31
PRIMARY COLOR. 32 SECONDARY COLORS. 33
TYPOGRAPHY 34
COMMUTERS SANS. Why we use it. 35 COMMUTERS SANS. Print & Web. 36 COMMUTERS SANS. Typeface. 37 COMMUTERS SANS. Detailed definition of usage. 38 COMMUTERS SANS. Variable definition of usage. 39 ALTERNATIVE FONT 40 Additional corporate font for Internal Communication. 40
THE GRID 41
THE GRID. How to use. 42 DISTANCES TO THE VERTICAL LOGO. 43 DISTANCES TO THE HORIZONTAL LOGO. 44 DESIGN ELEMENTS. The frame. 45
IMAGERY 46
IMAGERY. People. 47 IMAGERY. Technology. 48 IMAGERY. Automotive. 49 IMAGERY. Sustainability. 50 ICONS. 51
BRAND BOOK &
DESIGN MANUAL
2024
OFFICE SUPPLIES. Business Cards. Design. 62 OFFICE SUPPLIES. Business Cards. QR-Code Generator. 63 OFFICE SUPPLIES. Letterhead vertical. 64 OFFICE SUPPLIES. Letterhead horizontal. 65 PPT PRESENTATIONS. Title: Grid and Title example. 66 PPT PRESENTATIONS. Basics: Grid & Type 67 PPT PRESENTATIONS. Layout variants without frame. 68 PPT PRESENTATIONS. Further layout variants without frame. 69 PPT PRESENTATIONS. Examples inside pages with frame. 70 PPT PRESENTATIONS. Further examples inside pages with frame. 71 PPT PRESENTATIONS. Diagrams and primary color. 72 PPT PRESENTATIONS. Diagrams and secondary colors. 73 PPT PRESENTATIONS. Examples with brandshaper. 74 PPT PRESENTATIONS. Examples sustainability. 75 AD TEMPLATES. Formats with grid and Logo positioning. 76 AD TEMPLATES. Formats based on US letter. 77 POSTER. Medium Poster, vertical. 78 POSTER. Medium Poster, horizontal. 79 POSTER. Medium Poster, horizontal. 80 ROLL UPS. Example ratio 1:2. 81 CLOTHING / WORK WEAR. Examples dark blue. 82 CLOTHING / WORK WEAR. Colors of work clothing. 83 EXHIBITION BANNER. Vertical Logo. One line. 84 EXHIBITION BANNER. Vertical Logo. Two lines. 85 EXHIBITION BANNER. Horizontal Logo. 86 SIGNALISATION. Outdoor installations. 87 SIGNALISATION. Indoor installations. 88
DIGITAL 89
GUIDELINE EXAMPLES SIZE GUIDELINES. Print. US letter.
SIZE GUIDELINES. Digital. DIN A4. Brochure titles.
US LETTER. Brochure titles. DIN A4. Brochure pages.
DIN A4. Maps and diagrams. US LETTER. Brochure pages. BROCHURE. Look & Feel. FLYER. Monarch.
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54 SOCIAL MEDIA. FACEBOOK format.
55 SOCIAL MEDIA. FACEBOOK posting examples.
56 SOCIAL MEDIA. LinkedIn format.
57 SOCIAL MEDIA. LinkedIn posting. Examples.
58 SOCIAL MEDIA. Header for Facebook. Example.
59 SOCIAL MEDIA. Header for LinkedIn. Example.
60 EMAIL DISCLAIMER. Master light and dark.
61 EMAIL NOTES. Example.
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Brand Book & Design Manual 2024
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