Page 5 - BOCAR - CD Manual Brandbook

BRAND BOOK & DESIGN MANUAL.
Purpose and objectives.
A key requirement for maintaining or increasing a company's market value is to provide a broad audience with a concrete, authoritative reference document that defines brand-relevant topics.
This brand book presents the strategy behind the BOCAR Group. It defines the most important guidelines for brand management as well as the design principles to be used in corporate design.
PURPOSE OF THE BRAND BOOK
• To present BOCAR clearly as an independent brand
• To create brand awareness
• To document the brand strategy
• To establish the brand tools
• To ensure efficient and successful presentation of the brand
• To communicate brand usage guidelines
• To provide a centralized living space reference document that answers questions about the brand and offers specific instruc- tions on trademark use
INTRODUCTION
Brand Book & Design Manual 2024
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