Page 6 - BOCAR - CD Manual Brandbook

BRAND BOOK & DESIGN MANUAL.
Scope and audience.
The scope of the brand book extends to everyone with whom it interacts the brand in everyday life. All users of the brand must follow the brand guidelines.
The BOCAR brand is at the center of all brand-related activities. Employees whose work (plans and activities) also affect the brand will shape the way BOCAR is perceived and experienced both internally and externally now and in the future. This means that by working with the brand, each employee also bears some responsibility for its continued existence.
We differentiate between the core team, which actively manages the BOCAR brand through targeted action, and the entirety of all employees, who must be familiar with the contents of the brand book.
CORE TEAM
• Management
• Marketing
• Press and public relations • Agencies
• Consultants
• Trade press (in part)
INTRODUCTION
Brand Book & Design Manual 2024
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