Page 4 - BOCAR - CD Manual Brandbook
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PREFACE.
Successful brand management.
This Brand Book & Design Manual is the result of a careful reflection of the BOCAR Group brand, its values origins, and future prospects.
When developing this brand book, the objective was to define what differentiates BOCAR Group from its competition and create a foundation for successful and consistent brand management. This includes not only the creation of design elements, imagery, and typography — it goes further to clearly and unambiguously define the "brand essence."
INTRODUCTION
Brand Book & Design Manual 2024
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