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Treat Your Writing Like A Startup
Becoming A Prolific Digital Writer
Framework #2: The Endless Idea Generator
How The Endless Idea Generator Works
Step 1: The Topic
Step 2: The Credibility
Step 3: The 4A Paths
Step 4: The Proven Approach
Topic + Credibility + 4A Paths + Proven Approach = The Endless Idea Generator
General Audiences vs Niche Audiences
How To Make General Topics, Niche—And How To Make Niche Topics, General
Other Ways You Can Make General Topics More Niche:
Framework #3: Writing Headlines Readers Can't Help But Click On
The 5 Pieces Of Every Headline
The Curiosity Gap
"Isn't That Clickbait?"
Clear > Clever
10 Proven Headline Formats
The Golden Intersection: Answering The Reader's Question x Telling A Personal Story
Framework #4: Formatting Your Writing For Skimmability
Skimmability = Readability
Skeleton Your Piece (Before You Write It)
Lists, Bullets, and Bolded Sentences
Proven Writing Rhythms
1/3/1
1/5/1
1/2/5/2/1
1/3/1 + 1/3/1
Writing Rhythms That Sound BAD!
Rate Of Revelation
Framework #5: Content Differentiation
"The Tequila Test"
Write The Ship
Framework #6: Twitter Threads
The Lead-In Tweet
Stories
Frameworks
Actionable Takeaways
Formatting Matters
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide