Page 11 - INQUISITIVE Employee Engagement Guide.pptx

There needs to be an emotional connection to a story that contributes a positive
impact in the world. In a world where more people are looking for meaning and
to belong – the story matters more.

It is about connecting the heart and head - your reason for being – why
the company started and why it does what it does. Talk about it, see it as a
living narrative and make it as clear as possible. Be transparent about the heart
of the business and how you are trying to make a difference in the world. It has
to be attractive in a way that people want to be involved in it.

The business case put by those who successfully put PURPOSE first includes
increased profits, improved productivity, higher rates of customer satisfaction,
improved levels of engagement, better retention and an enabler for successful
transformation (Gallup).

It matters to employees especially millennials as having a PURPOSE is key in
their employer choice. In reality it matters to everyone because it makes sense
of your journey to here and going forward.

This story is crucial for creating a relevant, powerful message to engage
people and unite them to achieve a common purpose. Without the WHY
your story is lost – it has to mean something to people.

It is easier if you are a Silicon Valley Start Up because everything is new but if
you have been established 20 or 50 years and the business is at a different
stage of its lifecycle – it probably needs a rethink and refresh with new inputs,
energy and ideas to bring it back to life.

Where does it sit on your Agenda?

Most people know what an organisation does but few know why they do it.
(Simon Sinek)
11