Page 27 - Energy and Ideas Get More Business 2023 v 2 flip

opportunity

Finding new customers. Where to start ….
How to find them How to start

Existing customers Ø Ask people for help.
Referrals from clients Ø Take every opportunity presented
Lapsed customers to meet new people and connect
Clients of colleagues and collaborators with people you know.
Join in on LinkedIn or other social networks Ø Be on the lookout for opportunities
Online and in person networking groups to help others.
Lunch or coffee with contacts Ø Keep up to date on your skillstack,
Regular online coffee chats industry and specialism's - to be
Identifying referral partners/ affiliates seen as an expert in your field.
Friends & Family Ø Collaborate with people who know
Mastermind Groups you to create opportunities.
Advertising and Marketing Campaign Leads Ø Build up a collection of useful
Exchanging materials/ lead magnets resources to share.
Reading and researching the trade press Ø Have a valuable POV - write
Public speaking and online events thought provoking articles
Writing articles about your specialty providing advice and information.
Writing an advice column Ø Deliver engaging speeches to
Blogging on medium or website showcase your talents.
Launching a podcast Ø Build a database of all your
Attending promotional events (live and online) contacts and keep great records –
Attending meetings and seminars (live and online) that help you serve them and
Serving on committees differentiate you.
Volunteering or trading services Ø Develop your online plan to
Sharing resources regularly stay connected with
Collaborating on projects customers and potential clients.
Ø Match your content to your brand
WHO ARE YOUR CONTACTS? – have some fun.
HOW CAN YOU SHARE YOUR EXPERTISE? Ø Build a great Mastermind Group
HOW CAN YOU NETWORK IN PERSON AND ONLINE? to support you.