Page 14 - Warwickers Fresh Thinking v2014

leader communicating Direction and focus – Be visible, manage by walking around (MBWA), set a course for the business (vision, goals, strategy) and the focus/ priorities (business agenda). Provide clarity by simply communicating the 1 business strategy and agenda to multiple audiences to achieve alignment and consensus. Get them to collaborate on designing and delivering the strategy with you. Then move forward getting people involved, keeping them informed and aligned by sharing stories, decisions, knowledge and ideas. Also introduce and communicate change as necessary. 14