Page 52 - Warwickers Fresh Thinking v2014

ENGAGING If leaders are not credible and communications are not engaging people are not interested. People will only engage with a subject if they are able to take actions, be in control and bring themselves to the challenge – there is not a standard formula – we are talking about motivating people - it is about doing things with not to your people. If you want people to be aware - you inform them. If you want them to understand - you inform and educate them. If you need them to accept something - you inform, educate and involve them. If you want them to act differently - you inform, educate, involve and motivate them to want to do it. If you want them to change - you inform, educate, involve, motivate and support them through the change journey. If you want to engage them - you communicate effectively by informing, educating, involving, motivating, supporting and most importantly leading them! People don’t resist change. They resist being changed! 52 Peter Senge