Page 56 - Warwickers Fresh Thinking v2014

Translate your message – sort your audiences and 5 the messages by perceived change impact first (positive, neutral, negative). Use the ‘change curve’ to understand people’s reactions to change. Then translate what it means for individuals as everyone wants to know how it will impact them and their perception of the change will cause them to react differently. Remember they are unlikely to be where you are on the change journey. So do not sell them on a bright new future before they ‘get’ the need to change. Do not wait – be proactive - if you do not deliver the 6 message quickly the grapevine will and you will put your managers in a difficult position. Talk through the options officially rather than leaving it to the rumour mill. Get people involved – encourage people to 7 participate especially in implementation in their own areas. The more ownership and perceived control the more buy in and less resistance. 56