Page 15 - INQUISITIVE TITO

Great

Content

STORIES STYLE INFORMATION

q Focus on cultivating and sharing q Reading attention span is 8 seconds q The curation role is key to
creative well delivered, compelling - you need to grab attention, use reduce overwhelm and
stories where you tell and show to lots of visuals and keep bloat to the deliver information in bite
engage. People remember stories minimum. sized chunks – establish
way more than facts so frame a groundrules and train
message as a story – including data q Go for clarity with a simple, authentic people on how to curate,
findings. and brand led tone. Making sure you synthesise and sense make.
differentiate between facts and
q Focus on delivering these points of view. q See your digital space as an
stories well on a few mediums enabler to facilitate better
tailored to your audience. Know q Writing style – get clear on your working practices - by
each of your audiences and intent. Structure and outline your making it easy to signpost,
write the narrative just for content. Use headlines, keep the access and share all useful
them. language informal, be more succinct, information quickly.
and encourage dialogue through
q Take the opportunity to create a thought provoking questions. q Look out for blockages that
simple intellectual and emotional prevent or reduce the flow
connection to the business WHY. q Get Visual – the instagramification of of information – fix them.
your communication – pictures and
q Use a storytelling platform to some words. q Aim for quality over quantity
provide content employees look of information.
forward to receiving rather then a q Establish and explain your
deluge of newsletters, memos and ‘house’ content style with q Keep asking who and how
PowerPoint decks. templates and guidelines. Then does this help in the
invest in skills training to use them business?
q Mobile. Visual. Words. Quality. well.
15