Page 11 - Get More Business 2022 v flipbookexcerpt

proposal

what to cover?

1. Introduction = say hello and grab their
attention – hook and story.
2. Our understanding of your needs = we
get it – we get you and the issue.
3. Definition of success = we begin with the
end in mind – outcomes for customer.
4. Our approach = expert/ wow /creative/
Differentiate added value/ insightful!

• To the project - outputs
Style statement – working with you
What is your angle 5. Project scope = housekeeping in order/
•
that differentiates value for money/ expertise/ control.

your offer and • • Stages/ Timeframe
Project Management
makes it irresistible? • Fees and costs

• Terms of business
Benefits 6. The Team = meet the talent
Theme/ Presentation 7. Why us? = we are bringing something to
Clarity/ Simplicity the table worth having.
Language • Meet need
Creativity • Differentiator
Originality • Handle objections
• Experience
All led by the client culture • Track record
8. To conclude …ask for the business and
Present it professionally: give a compelling next step = we want the
content, look and feel work and why we want to work with you.