Page 35 - Energy and Ideas Get More Business 2023 v Flip 01

proposal

what to cover?

1. Introduction = say hello and grab their
attention – hook and story.
2. Our understanding of your needs = we get
it – we get you and the issue.
3. Definition of success = we begin with the
end in mind – outcomes for customer.
Differentiate 4. Our approach = expert/ wow /creative/
added value/ insightful!
What is your angle • • To the project - outputs
Style statement – working with you
that differentiates 5. Project scope = housekeeping in order/
your offer and makes value for money/ expertise/ control.
Stages/ Timeframe
•
it irresistible? • • Project Management
Fees and costs
• Terms of business
Benefits 6. The Team = meet the talent
Theme/ Presentation 7. Why us? = we are bringing something to the
Clarity/ Simplicity table worth having.
Language • Meet need
Creativity • Differentiator
Originality • Handle objections

• Experience
All led by the client culture
• Track record
8. To conclude …ask for the business and
Present it professionally: content, give a compelling next step = we want the
look and feel work and why we want to work with you.