Page 38 - Microsoft PowerPoint - LifeWork Workshop PlayBook
P. 38
Visibility Ecosystem Canvas
This helps you map out where your brand shows up — and how to share your story
consistently across platforms, spaces, and moments. This supports consistency,
repurposing, and confidence — so you don’t second-guess what to say, where to
say it, or how often to show up.
1 Where does your Brand need to live?
Think of your personal brand’s “home bases” — places people visit to understand
who you are and what you stand for. Examples: Website, LinkedIn, Instagram,
Podcast guest spots, Substack, Speaker page
2 What are your chosen platforms of influence
These are the channels, communities or spaces where you show up with impact
and resonance — where people listen, follow, or engage with you. It might
include client circles, Slack groups, panels, email lists, or even offline circles.
3 What stories belong where? And how often you communicate?
Not every story fits every platform. You need to decide:
•What type of stories build trust on LinkedIn?
•What stories are more personal (e.g. newsletter, podcast)?
•What visuals or wins belong in a portfolio or on a website?
