Page 43 - Microsoft PowerPoint - LifeWork Workshop PlayBook
P. 43
Proof & Visibility Building Blocks
Curating and package credibility - Not just “do you have them?” but “how do you
use them in your narrative?”
1 Signature stories - Are powerful, personal moments that reveal who you are, what you
believe, and why your work matters — told in a way that connects emotionally and
builds trust with your audience. They’re the stories you return to again and again —
because they stick, speak, and show your brand in action.
Example: A career pivot that changed everything. A moment you stood up for your
values. A time your work made a visible difference.
2 Testimonials - are trusted words from others — clients, collaborators or peers — that
offer proof of your impact and make your brand feel real, human, and valuable.
3 Before/after transformations - show the transformation you create — they bring your
brand to life through contrast: where someone (or you) started, and what changed as a
result.
