Page 44 - Microsoft PowerPoint - LifeWork Workshop PlayBook

Proof & Visibility Building Blocks

Curating and package credibility - Not just “do you have them?” but “how do you
use them in your narrative?”

4 Media mentions - Are third-party spotlights — articles, podcasts, features or
interviews — that boost your credibility and show others are paying attention to your
voice and work.

5 Visual identity notes A short, intentional reminder of how you want your brand to
look and feel — across platforms, photos, colors, fonts, and design — so your visibility
consistently reflects your story, tone, and personality.
Think of it as your “visual vibe” in a sentence or two.

Example :“Clean, confident, creative — white space, strong type, vibrant accent colors. I
want to be seen as sharp, human, and quietly bold.”