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Leadership


          and 5 Frogs

                                               One or Five?


                                               Five because deciding and doing are  The Leadership role as a communicator is
                                             completely different things. Leaders are  crucial to build a strong brand and
                                             role models – good, mediocre or bad –  engage people. This is not about Annual
                                             their choice. The say/ do gap is one of  Roadshows with snazzy Power Points to
                                             the biggest issues in businesses of all  music. It is about a continuous ongoing
                                             sizes. There needs to be a leadership  dialogue – where what they say and what
                                             wake up call to explain they cannot live  they do matches – and it tells a story as
                                             by a series of soundbites alone – trust is  they lead by example.
                                             earned and ‘real’ has currency right
                                             now. People watch Leaders – not just   It is at the essence of their Leadership
                                             what they say but more what they do.   role to tell an inspiring, compelling and
                                             When it works it inspires, people connect,  well crafted story – in what they say; and
                                             join tribes, engage and follow. When it  then to show how they live it.
                                             doesn't  work  it  spreads  cynicism,
                                             disillusionment and mistrust.          A say/do match should be embodied in
                                                                                    who they are as a Leader - intentional.
                                             Despite an increased focus on purpose  inspiring and authentic.
                                             organisations are sorely lacking leaders
                                             who are aware of and deeply connected
                                             to the purpose behind their work. Leaders
                                             who do not connect are not intentional in
                                             what they do – they are more likely to get
                                             distracted by novel trends, give up when
                                             going gets tough and can be viewed as
                                             opportunistic  by  employees   and
                                             customers.



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