Page 21 - INQ TunedIN and TurnedON vhtml

BIG Picture Businesses are complex. It is easy to get overwhelmed and distracted in a search
for solutions to business issues. The map shown is focused on employee
Engagement engagement. Maps or Business Models help by giving you a starting point and
something to measure against. To gain clarity and focus on what is important we
recommend going wide before you go deep. The big picture may look at the
wider market and Business context; it could include the Communication Audit Map
too. Different lenses, different perspectives – new questions for new solutions.
Keep asking ‘How is this useful now?’ to keep you on the Map.

Get visual, get the post it notes out - go big and draw your Maps out - show
where you are now and where you want to be. What's the story telling you?

q Good Practice v Ideal v Actual?
q What do you have already?

q Where are the gaps?
q What works well? How can you use that?

q what doesn't? How can you use that?
q How do different Personas engage with the Map?
Business Context is your starting point. Always seek to better understand the
whole first – identify the options, opportunities and challenges. Get curious to
establish the questions that need asking. You can take a linear approach to
looking at each input and output and/ or a more holistic view of how the system
works looking at key touchpoints and moments of truth to identify points of
leverage.

That means identifying the places an investment will have the most significant
impact in helping you solve an issue; or best deliver your business and people
agenda objectives. Once you have these you have a new starting point.

21