Page 34 - Warwickers Communication Counts v2015
P. 34
34 COMMUNICATION MESSAGE PLAN message plan
1 WHY?
q Clearly state the business need, purpose and goal for the communication.
WH0 – DEFINE YOUR AUDIENCE?
q To what degree does the audience know and understand the issue?
q What do you want the audience to do because of this message?
2 q What new attitudes, perceptions and behaviours will the audience need to
adopt to be and feel successful?
q For the audience are there any specific factors that you need to be aware of?
(i.e. levels of cynicism, shift work, culture differences)
WHAT – KEY MESSAGES?
3 q What does the audience need and want to know?
q What do you want to say / ask your audience?
q How can you grab their attention?
q Translate WIFM (what’s in it for me) message?
WHEN - TIMING?
4 q When is the best time , how often and over what time period?
q What needs to happen to communicate in a timely way without delays?
q Will your message compete unnecessarily with or be impacted by other events?
HOW- METHODS?
5 q What mediums are available to use for each audience? (F2F dialogue, intranet,
newsletter, payslips, video, team brief, social media, email ,text)
q What tools are most effective for this message to reach each audience?
6 WHERE - DELIVERY?
q Channel location? – (Intranet , meeting space , offsite , reception , desk drop)
q What is appropriate and gets noticed by the target audience?
1 WHY?
q Clearly state the business need, purpose and goal for the communication.
WH0 – DEFINE YOUR AUDIENCE?
q To what degree does the audience know and understand the issue?
q What do you want the audience to do because of this message?
2 q What new attitudes, perceptions and behaviours will the audience need to
adopt to be and feel successful?
q For the audience are there any specific factors that you need to be aware of?
(i.e. levels of cynicism, shift work, culture differences)
WHAT – KEY MESSAGES?
3 q What does the audience need and want to know?
q What do you want to say / ask your audience?
q How can you grab their attention?
q Translate WIFM (what’s in it for me) message?
WHEN - TIMING?
4 q When is the best time , how often and over what time period?
q What needs to happen to communicate in a timely way without delays?
q Will your message compete unnecessarily with or be impacted by other events?
HOW- METHODS?
5 q What mediums are available to use for each audience? (F2F dialogue, intranet,
newsletter, payslips, video, team brief, social media, email ,text)
q What tools are most effective for this message to reach each audience?
6 WHERE - DELIVERY?
q Channel location? – (Intranet , meeting space , offsite , reception , desk drop)
q What is appropriate and gets noticed by the target audience?
