Page 52 - Warwickers Fresh Ideas Book vflip3 2015
P. 52
ENGAGING

If leaders are not credible and communications are not
engaging people are not interested. People will only engage
with a subject if they are able to take actions, be in control
and bring themselves to the challenge – there is not a
standard formula – we are talking about motivating people - it
is about doing things with not to your people.

If you want people to be aware - you inform them. If you want
them to understand - you inform and educate them. If you
need them to accept something - you inform, educate and
involve them. If you want them to act differently - you inform,
educate, involve and motivate them to want to do it. If you
want them to change - you inform, educate, involve, motivate
and support them through the change journey. If you want to
engage them - you communicate effectively by informing,
educating, involving, motivating, supporting and most
importantly leading them!

People don’t resist change.
They resist being changed!

52 Peter Senge
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