Page 56 - Warwickers Fresh Ideas Book vflip3 2015
P. 56
Translate your message – sort your audiences and

5 the messages by perceived change impact first
(positive, neutral, negative). Use the ‘change curve’ to
understand people’s reactions to change. Then
translate what it means for individuals as everyone
wants to know how it will impact them and their
perception of the change will cause them to react
differently. Remember they are unlikely to be where
you are on the change journey. So do not sell them on a
bright new future before they ‘get’ the need to change.

6 Do not wait – be proactive - if you do not deliver the

7 message quickly the grapevine will and you will put
your managers in a difficult position. Talk through the
56 options officially rather than leaving it to the rumour
mill.

Get people involved – encourage people to

participate especially in implementation in their own
areas. The more ownership and perceived control the
more buy in and less resistance.
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