Page 4 - The Bootstrapper Bible

ChangeThis I pledge to know more about my field than anyone else. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts. I realize that treating people well on the way up will make it nicer for me on the way back down. I will be scrupulously honest and overt in my dealings, and won’t use my position as a fearless bootstrapper to gain unfair advantage. My reputation will follow me wherever I go, and I will invest in it daily and protect it fiercely. I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can. I have less to lose than most -- a fact I can turn into a significant competitive advantage. I am a salesperson. Sooner or later, my income will depend on sales, and those sales can be made only by me, not by an emissary, not by a rep. I will sell by helping others get what they want, by identifying needs and filling them. I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business. I will measure what I do, and won’t lie about it to myself or my spouse. I will set strict financial goals and honestly evaluate my performance. I’ll set limits on time and money and won’t exceed either. Most of all, I’ll remember that the journey is the reward. I will learn and grow and enjoy every single day. | iss. 6.01 | i | U | X | + | Please donʼt be afraid; PASS THIS ALONG to as many people as you want! h 4/103 f