Page 6 - The Bootstrapper Bible

ChangeThis Redding was the first to add vitamins and minerals to shampoos, the first to balance the acidity of the formulas, and the first to urge hairdressers to supplement their haircutting income by selling his products on the slow days of Monday, Tuesday, and Wednesday. The first? Yes, and also the last. There arenʼt many like Jheri Redding, who also founded Redken (1960), Jhirmack (1976), and Nexxus Products (1979). Redding was…the first to urge hairdressers to supplement their haircutting income by selling his products on the slow days. TRUE STORY 3: I WILL KNOW MORE ABOUT MY FIELD THAN ANYONE ELSE When Yves Chouinard starting scaling mountains, rock climbers used soft cast-iron pitons that had to be discarded after a single use. Chouinard, who was as passionate about climb- ing peaks as he was about his work as a blacksmith, designed a new piton of aircraft-quality chrome-molybdenum steel. The tougher, reusable piton met climbersʼ needs much better and became an instant success. As piton sales climbed, Chouinard himself kept climbing too, as much or more than ever. He recalls, “Every time I returned from the mountains, my head was spinning with ideas for im- proving the carabiners, crampons, ice axes, and other tools of climbing.” Itʼs been 40 years since the blacksmith-climber hammered out his first steel piton. Since then, it and his many other designs have become the foundation for Patagonia Inc., a $100 | iss. 6.01 | i | U | X | + | h 6/103 f